• Our Vitamins and Supplements have been specifically formulated for babies and children with their taste buds in mind.

  • Liquid formulas and softchew gummies taste delicious.

  • Suitable from birth.

  • 100% Natural and gluten-free. NO GMO or Alcohol.

Founder and naturopath Dr Murray Clarke was the first to create specialised kids vitamins. A generation later, we’re still the world leader.

Even fussy eaters love our all-natural, great-tasting SoftMelt Gummies, liquids and chewables!

Hundreds of parent reviews raving about our products and how their kids love taking them. Pure, safe, and convenient, we put the healthy future of your kids in your hands!


We know what’s inside matters, so we formulated with clinically proven clean, natural ingredients tested for potency and purity. Plus, they taste delicious! So you can feel good about passing along the most valuable thing you can to your kids – good health.

Please remember that a balanced diet should be the primary source of vitamins and minerals.